Author Archive

Jargon Buster Part 2 – What the Heck is my Web Developer on About?

Now you know your SEO from your SERPs as covered in Jargon Buster Part 1, it’s time to look at a few more web development terms which may have you flummoxed. We’ll start off nice and easy with a term

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6 Common Website Content Mistakes and How to Avoid Them

Your website content is a fundamental part of your overall site. You could have a beautifully designed website with an intuitive customer journey and top-notch functionality, but if your content is wrong, your site won’t perform as it should. Your

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Jargon Buster Part 1 – What the Heck is my Web Developer on About?

Do you know your SEO from your SERPs? Your backend from your front-end? We’re all guilty of rattling on about a topic we’re familiar with, without considering the fact the person we’re speaking to may have no clue what we’re

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How Does a Website Add Value to My Business?

For large and small businesses alike, a quality website will add phenomenal value, yet this value is often underestimated or overlooked. I think we can all agree that a well-designed site will certainly encourage visitors to stay and look around.

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Targeting the Right Audience

When it comes to your target market, you really need to have it sussed out. You may think your product or service is ‘for everyone’ but I guarantee you, it’s not. Understanding your target audience is absolutely necessary if you

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