Pivot Health
The Challenge
Musculoskeletal conditions are currently the number one cause for disability in the world, the number one reason for workplace absence and the number one driver of costs for health insurers. Pivot Health provides a multifaceted health care service for people suffering from these conditions through their innovative digital platform, offering personalised care as well as customised digital rehab.
In 2021, the ambitious start-up company was ready to launch their pioneering product to the world and chose the expertise of Egg Design to help them do it.
The Solution
With a multi-layered and complex offering spanning many diverse areas of the healthcare spectrum, it was integral for the Egg Design team to gain a full understanding of the Pivot product if it was to build a website that would deliver clear and concise communications to engage their target market.
We kicked off the website project with a discovery session, including a strategic market analysis, so we could understand the opportunities of the new website in setting the direction for this new brand.
A digital roadmap was built to help aid the design and development for a brand website that would showcase the expertise and lifechanging technological advancements Pivot Health provides, as well as its broad range of practical lifestyle solutions.
The result was a dynamic web design that focused on bringing the unique benefits of the product to the fore. The website offers a community for its variety of stakeholders so it can harness the power of its partnerships to deliver on its main objective – to create a pain free world.
Results
- First time design & development of WooCommerce online shop
- Bespoke SEO package
- Bespoke custom design
- Increase in speed, security and effectiveness of SEO
- Mobile friendly and responsive website
- Conversion focused design
- Improved brand recognition
- Ongoing support & maintenance package
Client Testimonial
“Having worked with Egg Design on a previous project, we reached out to John for help with our new start-up business. John successfully designed & developed our brand and new website within the agreed budget and within the timelines we needed, despite some changes.
John was invaluable and had our back every step of the way so we could focus on the other parts of the business. John was highly professional, effective and timely and a pleasure to work with.”
Gemma Barrett, Pivot Health.