Active School Flag
The Challenge
Active Flag School is a Department of Education and Skills initiative aimed at providing schools in Ireland with a framework to achieve a physically educated and physically active school community.
With a strong brand ethos, as well as a vibrant programme of research and resources, the Active School Flag team wanted an updated website that would align with and help them to achieve their purpose and vision – More Schools, More Active, More Often.
They realised that in order to entice more schools to the programme, they also needed to streamline their registration process to sync with their internal processes and allow for an efficient and smart system, both for the user as well as the internal team.
The Solution
Egg Design partnered with Active School Flag to update their overall online experience including a fresh and energetic interface to translate their main brand message.
Next on the agenda was the rebuild of their membership application. Requiring the automation of hundreds of excel sheets, a strategic content management system was created to facilitate the registration of thousands of schools nationwide.
The result was a dynamic membership website that effectively communicated the benefits of becoming an active school through the design of interactive research and resources aimed at attracting and converting their target audience.
The site was also optimised to automate over 50% of their programme’s primary school application making the membership process simple and easy for the user and saving the internal team hours of manual work.
We continue to partner with the team on the development of their post primary school application in order to further grow their membership.
Results
- Complete redesign & development
- Redevelopment of membership applications
- Bespoke custom design
- Automation of processes integrated with business systems
- Increase in speed, security and effectiveness of SEO
- Mobile friendly and responsive website
- Google Lighthouse A rating
- Ongoing support & maintenance
Client Testimonial
“Active School Flag has been working with John of Egg Design for the last number of years and it is always a pleasure.
He is always available to help with any queries we have with no delay. Our website is exactly what we needed and he is always on hand with a solution to our changing needs. We highly recommend Egg Design’s services.”
Aideen Walsh, Active School Flag.